My SEO Review

SEO Review

On first look at the L’Oréal website my heart sank, instantly seeing that the entire site had been built in Flash.  As a result, the homepage provides exactly 9 links, six of which point to other domains, leaving just 3 links for search crawlers to follow to find any indexable content.

The homepage has barely any textual, machine readable content.  There is no META data other than a page title, meaning that Google resorts to the first piece of text it can find in the source code for the page: “Go to the accessible version of our Careers section”.  That is the extent of Google’s summary of the homepage of the official UK site of this major international brand.

It is the site many would expect of a major brand like this: expensive, glossy, designed by brilliant old-school marketers who understand TV and magazines.  It is a site that relies entirely on above the line marketing, and cannot capitalise at all on free traffic from search.  I, on the personal level, am disappointed.  The site is slick, and obviously the subject of a lot of time, thought, and money.  How could they have so completely ignored search engines?